SAFA KEREM PRESENTS ‘TIDE OF SHELLS’ SPRING/SUMMER 2025 – Nostalgia in Every Stitch: How Childhood Memories Shaped Tide of Shells

Dubai, UAE – Safa Kerem unveils Tide of Shells, the Spring/Summer 2025 eveningwear collection, a poetic tribute to the elegance of seashells, the fluidity of ocean waves, and the golden hues of a summer sunset. Rooted in childhood memories of collecting seashells along the shore, this collection transforms nostalgia into an ethereal sartorial experience.

Each piece in Tide of Shells is meticulously crafted with the highest level of artisanship, embodying the textures and movement found in nature. Organza mimics the soft, flowing waves of the sea, while satin evokes the draped elegance of seashell forms. Scuba crepe is used to sculpt silhouettes reminiscent of the mermaid shape, ensuring structure without compromising femininity. Despite these defined shapes, soft draping techniques remain at the heart of every design, striking the perfect balance between architectural beauty and effortless wearability.

The color palette mirrors the beauty of a sunlit beach, featuring soft sand beige, sunset yellow, gold, silver blue, and ocean blue—tones that exude both serenity and confidence. Each shade has been carefully chosen to reflect the brand’s philosophy: empowering women through confidence and comfort, allowing them to look and feel their best in every design.

Hand draping and single-cut ruffle techniques were extensively explored, with the collection undergoing a meticulous two-month sampling process to achieve the final result. These intricate details mirror the organic curves and ridges of seashells, bringing texture and depth to each creation.
More than just a collection, Tide of Shells embodies the Safa Kerem ethos: fashion as an experience. The brand designs not only garments but also the emotions and memories that women carry while wearing them. Each dress is a statement of individuality, designed for women who want to stand out with effortless grace.
The collection has officially launched at Barg Boutique in Mirdif City Centre. As the brand continues to redefine luxury eveningwear, this collection stands as a testament to its unwavering commitment to craftsmanship, storytelling, and the empowerment of women through design.