The luxury lifestyle and travel brand, TUMI, hosted their SS20 Spring/Summer 2020 press day to Dubai’s exclusive crowd. The brand displayed their latest collection at the local hotspot, The London Project at Dubai Blue Waters which perfectly embodied the message behind TUMI’s SS20 collection; freedom to pursue your perfect journey.
TUMI is once again constantly evolving; as this season sees continued design innovation with the introduction of new lightweight materials and sustainable fabrics. The event beautifully highlighted the newest mechanisms that TUMI adopted this year to ensure more improved travel and lifestyle accessories, and most importantly their mission to continuously improve their designs to ensure a more sustainable practice.
Both media and influencers were taken through the uniquely curated pieces and were educated on the various factors that make TUMI an inimitable brand. Some of the pieces that were showstoppers during the event included:
The 19 DEGREE collection which is are graceful, effortless and refined lightweight pieces that are built to simplify life on the move. This season, the 19 DEGREE Polycarbonate is relaunched as an exciting exclusive only available in Asia-Pacific. Taking inspiration from the renowned 19 DEGREE Aluminum, the 19 DEGREE Polycarbonate delivers the collection’s distinctive contoured angles, elevated details and intuitive case design in its lightest iteration. As stylish and lightweight as ever, each expandable piece is masterfully wrapped in a special film purposefully employed to reflect light as the bag moves.
TUMI is continuing its sustainability journey with an exciting and innovative introduction – the brand’s first-ever travel collection made with recycled materials, TUMI Merge. The perfect blend of style and utility for the next generation of travelers, TUMI Merge is a lightweight and highly functional travel collection inspired by the evolution of business travel and how boundaries between work and life have become less defined. Now, as part of TUMI’s ongoing effort to reduce the brand’s impact on the environment, TUMI Merge features body fabric made from post-industrial recycled nylon.
Purposeful, practical design that doesn’t compromise on style, the Voyageur collection offers versatile and lightweight luggage, bags, and accessories for women.
Designed for the eternally active, Tahoe captures the freedom of movement between work, travel and street. These street-inspired designs are executed in a sleek material, giving them a more modern look for men.
Since its founding in 1975, Tumi has become the brand of choice for the world’s most discerning professionals, influential thought leaders, sports and entertainment celebrities and demanding travelers. TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, it is a brand committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions.
